GOAL

OBJECTIVE

STRATEGY

RESPONSIBLE PARTY/COMM.

BEGIN

DATE

END

DATE

1. Retention of current

members.

Ensure that current members are renewing membership, and those who are not, to find out why they did not renew.

1. Review membership list yearly to see who has and has not renewed.

Membership

 April 2007

 March 2009

2.  Send out survey to those who did not renew inquiring reason why.

Marketing

Membership

Certification

May 2007

March 2009

3. Review and Assess results.

Membership

Exec. Committee

Marketing

 June 2007

March 2009

4.  Develop and implement changes based on survey results.

Marketing

Membership

Exec. Committee

July 2007

 March 2009

2.  Nonmember CMA recruitment.

Get in touch with non-member CMA’s and encourage them to become members.

1.  Send a letter to new CMA’s that are not members.

Certification

May 2007

 April 2009

2.  Send a letter to former CMA members who are not members at present.

Certification

 May 2007

 April 2009

 3. Promote and offer quality continuing education.

Increase availability of quality continuing education for medical assistants.

1. Obtain a list of other health care organizations and mail notification of state meetings.

Marketing

Continuing Ed.

 April 2007

 April 2009

2. Continue CPC Coding Seminars

Continuing Ed.

Marketing

April 2007

April 2009

3. Offer Continuing Education Course for SCRQSA.

 Continuing Ed.

SCRQSA

April 2007

 April 2009

 4. Increase SCSMA membership.

Ensure the future of the SCSMA.

1. Increase student membership and certification

Membership

Marketing

Exec. Committee

April 2007

 April 2009

2. Have representative from State Society/Local Chapter go to colleges to speak w/students enrolled in Medical Assistant Programs.

Exec. Committee

Membership

Marketing

April 2007

 April 2009

3. Market medical assisting through Student Bowl Day, Outreach Projects, and Poster Contest.

Marketing

Membership

Exec. Committee

Educator’s Peer Group

 April 2007

 April 2009

4. Provide adequate copies of Vital Signs to each CAAHEP accredited program.

Publications

April 2007

 Ongoing

5. Continue scholarship/funding to CAAHEP schools in SC.

Exec. Committee

Marketing

Scholarship

 April 2007

April 2009

6. Award chapter with most new student members.

Awards Committee,

Chapter & State Membership Chairs

 April 2007

 April 2009

7. Award chapter with most new CMA's.

Certification, Awards & Exec. Committees

April 2007

April 2009

8. Invite new CMA's to Convention Awards Luncheon as SCSMA guests.

Certification

Exec. Committee

2007 Conv.

 Ongoing

9. Establish new chapters in areas with Members at Large (MAL).

Membership

Exec. Committee

April 2007

Ongoing

10. Challenge chapters for 2 new members per year.

Membership

Marketing

Certification

April 2007

 Ongoing

11. Retain current membership by utilizing membership marketing plan.

Chapter and State Membership Chairs,

Exec. Committee

 April 2007

 Ongoing

5. Strengthen Leadership of SCSMA.

Obtain trained candidates for state leadership positions.

1. Publish leadership training tools on the website.

Exec. Committee

Website

 April 2007

Ongoing

2. Establish Planning & Orientation Session in conjunction with the Post Convention Board Meeting.

Exec. Committee

Committee Chairs

Board of Directors

April 2007

 April 2009

6. Increase information/communication to members thru publication/website.

Increase knowledge/communication of members.

1. Establish President Message on Website monthly/bimonthly as well as a message board for all members.

President

Website

Exec. Committee

April 2007

April 2009

2. Present award to member who writes best article for Vital Signs.

Awards Comm.

Publications

April 2007

April 2009

3. Publications committee assigns chapters to solicit articles and ads.

Publications

 April 2007

April 2009

4. Establish Student Section in Vital Signs.

Publications

Educators Peer Group

April 2007

April 2009

5. Update Website.

Website

Exec. Committee

April 2007

Ongoing

7. Protect the Medical Assistant's Right to Practice.

Ensure the right to practice for all medical assistants in South Carolina.

1. Educate the members regarding importance of monitoring health care issues.

Public Policy

Local Chapters

Exec. Committee

Publications

 April 2007

 Ongoing

2. Investigate and enhance the Medical Practice Act

Public Policy

Local Chapters

Exec. Committee

April 2007

 April 2009

3.  Maintain communication with National level with respect of right-to-practice challenges.

Public Policy

Exec. Committee

 April 2007

April 2009

4.  Publish articles relating to state and national issues related to right-to-practice.

Public Policy

Publishing

April 2007

April 2009

8.  Assist chapters with development of marketing plans.

Market the profession in local communities.

1.  Provide materials to local chapters and encourage them to develop marketing plans that may include a marketing and public relations committee.

Exec. Committee

Marketing

April 2007

April 2009

9.  Mentoring of students.

Ensure future of society and profession.

1.  Encourage chapters to establish a mentoring program for students of local Medical Assisting Programs in their area.

Exec. Committee

Exec. Board of Local Chapters

Educators Peer Group

 April 2007

April 2009

10. Monitor the Strategic Plan.

Obtain timely input on plan success; implement changes as needed.

1. Assign responsibilities for the Strategic Plan.

Board of Directors

 April 2007

Ongoing

2. Evaluate and incorporate outcomes of the Strategic Plan at each Board of Directors and implement changes as identified.

Board of Directors

 August 2007

April 2009

3. Appoint next Strategic Plan Committee.

President

Board of Directors

April 2005

Ongoing